Florists Uxbridge Privacy Policy
Privacy Policy Statement
At Florists Uxbridge, we are committed to protecting your privacy and handling your personal data transparently and securely. This Privacy Policy outlines how we collect, use, store, and safeguard your personal information in accordance with the General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Florists Uxbridge, both within Uxbridge and the surrounding districts.
What Data We Collect
When you interact with Florists Uxbridge, we may collect and process the following categories of personal data:
- Identification data: Name, address, and contact details such as phone number or email, necessary for placing or receiving orders.
- Transaction data: Purchase history, order details, delivery instructions, and payment information (note: payment card details are processed securely and not stored by Florists Uxbridge).
- Communication data: Any written correspondence, feedback, queries, or information relating to your communication with us.
- Technical data: IP addresses, device and browser information, and how you interact with our website for security and improvement purposes (through the use of cookies and analytics services).
- Recipient data: If you are ordering flowers for another person, their delivery name and address details will also be collected to fulfil the order.
Lawful Basis for Data Processing
Florists Uxbridge only processes your personal data when legally permitted under GDPR. The main lawful bases on which we rely are:
- Contractual necessity: To process your order and deliver the requested products and services.
- Legal obligation: To comply with legal and regulatory requirements, such as tax, accounting, or fraud prevention rules.
- Legitimate interests: To maintain our records, improve our services, or contact you regarding your order unless your interests override ours.
- Consent: Where we request your explicit consent (such as for optional marketing communications), you have the right to withdraw it at any time.
How We Use Your Personal Data
Your personal data will only be used for the purposes for which it was collected, including:
- Fulfilling your order requests and delivering flowers and related items.
- Processing payments and managing invoices.
- Providing customer service and responding to your enquiries or feedback.
- Managing any returns, cancellations, or complaints.
- Complying with legal obligations and resolving disputes.
- Improving our website, services, and customer experience through analytics and trend analysis (by using non-identifying aggregate data).
- Sending you service-related communications or, with your permission, marketing updates.
Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, including to satisfy legal, accounting, or reporting requirements. Generally, we will store your order-related and contact information for up to six years from the date of your last transaction, unless a longer retention period is required by law. If you request deletion of your data, we will review your request and promptly remove your information unless we are legally obliged to retain some records.
Data Processors and Third Parties
Florists Uxbridge may share your information with trusted external service providers who process personal data on our behalf, known as "processors." These include:
- Payment processing companies to securely handle your transactions.
- Delivery and courier services to ensure your orders reach their destination.
- IT and website maintenance service providers.
- Analytics providers helping us to monitor and improve our website’s performance.
All processors are required to adhere to strict data protection standards and are not permitted to use your personal information for any purpose except as directed by Florists Uxbridge. We do not sell, rent, or trade your data to third parties for marketing purposes. Your data may be disclosed where required to comply with a legal or regulatory obligation.
Your Rights Under GDPR
As a data subject, you have the following rights regarding your personal data:
- Right to access: Request a copy of the personal data we hold about you.
- Right to rectification: Ask us to correct any incomplete or inaccurate data about you.
- Right to erasure: Request the deletion of your personal data under certain circumstances.
- Right to restrict processing: Require us to restrict or suppress the processing of your data in specific situations.
- Right to data portability: Receive your data in a structured format for sharing with another provider.
- Right to object: Object to the processing of your data where we are relying on legitimate interests or for marketing purposes.
- Right to withdraw consent: Withdraw your consent for processing at any time if processing is based on consent.
- Right to lodge a complaint: Complain to a supervisory authority if you believe we have not complied with data protection laws.
To exercise your rights, please contact us and we will deal with your request promptly and in accordance with GDPR requirements.
Updates to This Policy
We may periodically update this Privacy Policy to reflect changes in legal requirements or our business processes. The latest version will always be available on our website, and, where appropriate, we will notify customers of significant changes.
Contacting Florists Uxbridge
If you have any questions about this policy, your personal data, or wish to exercise your GDPR rights, please reach out to us using the contact details available on our website. We are committed to upholding your rights and handling all queries promptly and fairly.